My work with the University of Tasmania has involved establishing a brand producer role and running all University-wide photoshoots and video capture for course and brand promotion. Visual content is captured with local, interstate and international markets in mind; covering off on student lifestyle, unique learning experiences, and study themes for 100+ courses, across 4 cities.
This place-based and experiential focused imagery, has assisted in the University of Tasmania positioning itself as an exciting learning and lifestyle opportunity, and has contributed to the percentage of interstate students at the Hobart campus grow to 25% of the student population in 2022.
