TASMANIA : Social Advocacy Partnerships
It all started when Sophie Ellis-Bextor came to Tasmania…
I was working in Tourism Tasmania’s social media team at the time, where I Identified, pitched, and helped contract UK pop icon Sophie Ellis-Bextor for a custom, high-impact social media partnership in Tasmania while she was already on the ground to headline Party in the Paddock.
As a Social & Advocacy Specialist, this role has me elevating Tasmania’s destination appeal domestically and internationally through a high-profile, social-led advocate partnership program, aligned with Tourism Tasmania’s market segmentation and brand pillars.
Partnerships involve the curation and hosting of itineraries designed to capture authentic, shareable moments, via third party channels, resonating with key target audiences.