CAPITALISING ON THE CONVERTED.
There’s a lot going on at the Mona Museum. When we’re not busy throwing festivals, catering for product launches or plotting new exhibition concepts, we have to think about how to best capitalise on those already on site. A large part of the work I have done with Mona is working on the development of new products for the gift shop, and optimising brochures, signage and the museum visitor guide to enhance the visitor experience. Working closely with graphic designers, artists, copywriters and front of house staff to integrate verbal, written and visual information, with a north star of helping punters find the fun places or items to part with a few extra coins.
