DID THE WORLD REALLY NEED A MOO BREW ROULETTE VENDING MACHINE? PROBABLY NOT.
Moo Brew launched all seven core beer styles into cans, so our team thought we’d invent a vending machine that encouraged you try a different one each time. Basically, you pull the handle and leave your beer choice in the hands of fate - the machine decides which one you get. As with all games of roulette, there is risk involved, and that risk is a one in seven chance of getting a can of warm Fosters.
To bring the idea to life we enlisted Sydney technology company FINCH, who designed and built the machine in-house, with a team of 6 Mechatronic Engineers, 3D Artists and Production Designers.
Moo Brew’s 400kg Can Roulette Vending Machine had its first outing at The Newtown Hotel on King Street in Sydney, before working its way down to the Melbourne Festival for the opening and closing night parties at the Forum Theatre, as well as at The Garden State Hotel from October 6 - 21 in 2017.
Eventually this triumph of technology, art and logistics found a permanent home back in Tasmania at Mona (the Museum of Old and New Art) in the depths of the Museum's Void bar after much media attention.